Adwords and Online surveys

Nextplora is performing an online survey at this link http://www.nextplora.com/bvbin/bvgate.cgi?noj=1&pwd=Uvobocez where you typically get through an AdWords ad placed in a job portal. "Earn 20 euros" for Internet Key users.

This seems to be a kind of trend emerging from the recent convergence between web and market research. When web is the topic (in an extended meaning), web needs to be the recruiting method as well.

Market Research Webinars

NewMR and 20/20 Research have recently posted some banners on professional social network (LinkedIn), in order to recruit attendees for their webinars, which are online events where professionals meet each other in a virtual room, through an online meeting like it is being doing in corporations in terms of conference calls.

SEO Periodic table

Here is the periodic table of SEO that I just found on searchengineland.com

"Yes, you have our permission to make copies of the images below and place them on your own site"
source: http://searchengineland.com/seotable/download-periodic-table-of-seo

Reputation Manager's research on Italian online insurance

My first real post goes to my beloved direct insurance companies.

I read on this morning's newspaper about this piece of research published on April number of Mark Up: an in-depth market insight analysis on Italian direct insurance customers.
Reputation Manager is an Italian IT and Consultancy firm providing, among others, an online brand equity monitoring tool for both personscompanies and acting on their behalves when their online brand reputation turns bad.

After crawling through more than 300 URL domains for comments on direct insurance published on blogs, news, opinion sites, reviews, portals and online videos they draw up each year the share of voice of direct players (how many comments concern the player + how many are positive). They observed a 66% rise (2010-2011) on negative reviews of online brokers, demonstrating a partial trust towards these companies, with particular concerns regarding Customer service and claims management.

Since years, in order to reassure customers about their trustworthiness, some companies are leveraging their well-known and appreciated corporate brand names, for others, that may not have one, it seems that they need an enhancement in terms of operational management. We constantly look for lower prices on Internet, but aren't we losing the sense of reality while asking too much when giving out too little?

Introduction to the concept

I was a 20 year old Business Administration student when I started research on Web 2.0 in 2005.
After a Marketing graduation, I have been working for one year in consultancy and market research and another year in leading web companies (coupon and insurance) , between Paris and Milan.
That is why I am currently trying to blend in both worlds, by carefully monitoring activities from market research companies playing with online marketing and online marketing of companies playing with market research, like this:

 

...what will then happen?