Google launches its brand new Knowledge Graph, thus revolutionating the search engine concept, through the development of a keyword network, following the cognitive path among mentals knots, mental associations reaching each other while search on Internet, like the six degrees theory.
The Italian presentation of the Knoledge Graph showcases the "Da Vinci" example, and how this keyword is connected to a bigger one, "Italy", and a smaller one "Mona Lisa", followed by "Italian Renaissance".
Is it therefore possible to perform a search focused on Italian Renaissance that starts from Leonardo da Vinci and Mona Lisa to Caterina Sforza (Lady of Forlì) and Machiavel with the only "Da Vinci" keyword?
The system, which is not that innovating, since it is partly supported by pre-existent systems like Wikipedia, whose articles include many hypertextual links to other articles connected to the main topic.
Unsurprisingly, therefore, Google changes search engine rules, in terms of SEO:
THE CONTEXT, RATHER THAN THE TEXT.
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